The CEO of Soda Club, an Israeli company with a production facility in the settlement industrial zone of Mishor Adumim, has vowed to stop the protests happening outside its UK shop.
Daniel Birnbaum told local paper The Argus today that the firm will take legal action to clear the protesters from in front of their store.
Ecostream, Soda Club’s store in Brighton has faced biweekly pickets outside its shop in Western Road by supporters of the Palestinian call for Boycott, Divestment and Sanctions (BDS) against companies complicit in Israeli apartheid, occupation and militarism. These are accompanied by smaller counter demonstrations by a coalition of Zionists and Christian Zionists handing out material from the British Israel Communications and Research Centre (BICOM) and the US based ’We Stand With Israel’. Continue reading