As we have previously reported Corporate Watch was recently denied a requested visit to the SodaStream factory in the illegal West Bank settlement of Mishor Adumim.
Despite the company’s insistence that anyone who visits the premises will find it to be a force for good in the area, it was not willing to let critics challenge this assertion for themselves. In a move that seems to go against its own self proclaimed eco-friendliness SodaStream recently paid the expenses of local Brighton journalist John Keenan when he flew over from the UK to see the factory, yet they would not let researchers already in the West Bank in. Brighton is the location of EcoStream, SodaStream’s first own brand shop in the UK, and it has been met by weekly boycott demonstrations since its opening in the middle of 2012. As part of its PR strategy, SodaStream has also invited the Brighton MP Mike Weatherley to the factory. Weatherley had already previously issued strong worded statements against the protests and in support of SodaStream.