SodaStream’s premises in Airport City – Tel Aviv
SodaStream’s factory in the illegal settlement industrial zone of Mishor Adumim
In August 2012 the Israeli carbonated beverage manufacturer SodaStream opened their first own brand shop in the UK. EcoStream, which is owned by SodaStream, is located in Brighton and promotes itself as an eco friendly alternative to bottled drinks. However, SodaStream is far from an ethical company. With their main manufacturing plant being located in the illegal settlement industrial zone Mishor Adumim the company is profiting from the Israeli occupation of the West Bank.
SodaStream has been on the receiving end of an international boycott campaign for a number of years and Palestine solidarity groups have been demonstrating outside the EcoStream shop on a weekly basis since September 2012. These demonstrations have been opposed by Zionist counter demonstrators. SodaStream has always been defensive about its business on occupied territory, claiming it benefits the Palestinians, something which has been disputed at length by activists. Continue reading
Aerial view of Mishor Adumim
During the last four years Corporate Watch have made numerous visits to the settlement industrial zone of Mishor Adumim with the aim of documenting the companies working there. We have also been highlighting the impact the expansion of the illegal settlement of Ma’ale Adumim is having on the Palestinian communities living in the area and tried to contextualise the information to inform international BDS action. One of the biggest companies trading from Mishor Adumim is the Israeli carbonated drinks manufacturers SodaStream. The company has met with pressure from the international BDS movement for a number of years as a result of their occupation profiteering. Continue reading
The CEO of Soda Club, an Israeli company with a production facility in the settlement industrial zone of Mishor Adumim, has vowed to stop the protests happening outside its UK shop.
Daniel Birnbaum told local paper The Argus today that the firm will take legal action to clear the protesters from in front of their store.
Ecostream, Soda Club’s store in Brighton has faced biweekly pickets outside its shop in Western Road by supporters of the Palestinian call for Boycott, Divestment and Sanctions (BDS) against companies complicit in Israeli apartheid, occupation and militarism. These are accompanied by smaller counter demonstrations by a coalition of Zionists and Christian Zionists handing out material from the British Israel Communications and Research Centre (BICOM) and the US based ’We Stand With Israel’. Continue reading
Sodastream, a carbonated beverage manufacturer is based in the Mishor Adumim settlement industrial zone. Mishor Adumim is an industrial are attached to the residential settlement of Ma’ale Adumim, East of Jerusalem in the Israeli occupied West Bank. Continue reading
Israeli company Soda Club, which owns the Sodastream brandname, is reportedly planning to open a store in Brighton. Continue reading
In a climate in which the call for a consumer boycott of Israeli goods is finally gaining strength, one area of Israel’s economy is, as yet, surprisingly under-researched. Most of Israel’s industrial zones in the West Bank are connected to illegal residential settlements and provide an indispensable economic backbone to the local settler economy. Mishor Adumim is the second largest industrial zone in the Occupied Territories and the one through which the Palestinians have the most to lose. Continue reading