“Produce of Israel”: British Company Mislabelling Settlement Goods
Despite increased publicity regarding the labelling of Israeli settlement produce, and the recent DEFRA guidance on the matter which states that produce from the settlements should be labelled as such, it only took us a few minutes inside the illegal Jordan Valley settlement of Mehola to find herbs bound for a British company being mislabelled. Herbs bearing the logo of Fresh Direct, who have their head office in Oxfordshire, were spotted inside the Halpert Moshe ‘fresh herbs’ packing house which operates under the Carmel Agrexco banner. At this location herbs being prepared came with a joint Fresh Direct/Carmel Agrexco label which clearly states the product as being “Produce of Israel”, despite being packaged in an organic farm on an illegal settlement in the Israeli occupied West Bank. The label we collected was for 70 grams of sage with the text written in English, indicating that the contents were intended for export to Britain. There were also herbs labelled in German (without the Fresh Direct logo) inside the packing house. (more…)