Israel tourism advert from G2

A few weeks ago the Guardian’s G2 supplement ran a series of adverts for tourism in Israel. One of them,  shown above, describes a holiday in Israel as a ‘unique experience’. Damn right its a unique experience; interrogation by surly airport security, sharing buses with hordes of armed to the teeth Israeli adolescents and the chance to see the old city of Jerusalem policed by racist goons with a quota of Palestinian residents to harass. For the more adventurous tourist there’s the deserted and terrorised streets of the old city of Hebron, daubed with xenophobic graffiti, the apartheid wall, collective puishmment, targeted assassinations, house demolitions, torture and repression – the possibilities are endless.
None of that was mentioned in the G2 adverts. Readers are presented with a picture of a couple enjoying the Dead Sea Coast – much of which is in illegally occupied territory (see
But its when you follow the links to the featured companies that things get really dicey. Longwood Holidays ( show a map of Israel which shows the yet unobtained zionist dream, the annexation of the occupied West Bank and Syrian Golan.

Longwood Holidays map of Israel - annexing the West Bank and Syrian Golan

In April 2010 the Advertising Standards Authority (ASA) upheld a complaint about Israeli Ministry of Tourism posters implying that East Jerusalem was part of Israel (ironically this was picked up by the Guardian). The posters were banned.
Longwood Holidays advertise a trip taking in the occupied Syrian Golan and the West Bank settlements without once implying that the destinations are not in Israel.  The company advertises ‘economy’ accomodation in the settlements of Kalia and Almog, helping to prop up the settlement economy.
Longwood Holidays can be found at:

3 Bourne Court
Southend Road
Woodford Green

Explore (, a travel company based in Farnborough, advertise a tour travelling through the occupied Jordan Valley to Qumran, a tourist site owned by the illegal settlement of Kalia and on to occupied Jerusalem. The image on the ‘Israel’ page includes the dome of the rock. Nowhere on the site is it explained that all of these places are in occupied Palestine.

Explore Worldwide Ltd
Nelson House
55 Victoria Road
GU14 7PA

Tourism and travel in Israel, unless with the aim of challenging Israeli apartheid, militarism and occupation, props up the colonial state and strengthens Israeli apartheid.  The Guardian, one would hope,  are all too aware of the true situation in Israel – however, G2’s advertising manager Mark Finney summed up their stance to one concerned reader: ‘we’ve received a number of complaints’ but the Guardian ‘needs the advertising  revenue’.

10 Comments · 21st August 2010 at 8:11 pm

Bickel Flowers Ltd
Macilvin Moore Reveres
7 St John’s Road
Deeside Industrial Park
Country: Uk
is this uk address for Bickel Flowrs any use?

    tomandersoncw · 24th August 2010 at 2:23 pm

    yes, thanks very much
    where did you get it from?

      Karim Samer Moukaddem · 25th August 2010 at 7:43 pm

      Tom. You mean the Ad?

        tomandersoncw · 7th September 2010 at 4:18 pm


Karim Samer Moukaddem · 24th August 2010 at 7:32 am

This is absolutely disgusting. The Guardian is complicit in this but Longwood Holidays should be punished for misleading the public. Simply put, this is misinformation and therefore punishable. Could some of those that went on such a trip get a refund for unknowingly participating in the funding of occupied territories?

    tomandersoncw · 24th August 2010 at 2:23 pm

    worth a go…

cj arnold · 26th August 2010 at 1:20 am

Yes, indeed a trip to apartheid Israel….not on my list of things to do!

Eileen · 29th August 2010 at 8:41 pm

This is deplorable, the Guardian has been my paper for many years but I am rethinking this at present. The paper may lose more than it has gained when news get out about this advertisement!!

Dror Kamir · 26th September 2010 at 7:32 am

You have never been to Israel have you? I suppose you “boycott” Israel and then write about an imaginary “unpleasant” visit to it. Had you been honest you’d say: “I hate Israel and I don’t intend to visit it, therefore I cannot tell you whether it is racist or not”. But then again, had you been an honest person, you wouldn’t have been so hateful.

    tomandersoncw · 28th September 2010 at 7:32 pm

    I would have thought that if you have read this site at all it would be pretty obvious that we have been to Israel (and her various illegal settlements) a lot…
    Corporate Watch

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